How to find a catchy Shopify or e-commerce store domain name
06/09/2018 | BrandDo
If you’re selling through an e-commerce site,
including Shopify, you want a domain name that targets your audience to tell
people exactly what they’re buying while being unique and original. Doing all
that while still keeping your domain name unique and descriptive can be a
challenge, though. That’s why we’re here to help you with these ways to find a
catchy Shopify or e-commerce store domain name. Try these ideas to come up with
the perfect domain name, then let us help you buy it quickly and easilyincluding the logo!
Steps to finding a catchy Shopify or e-commerce store domain name
1- Know what you’re selling:
This sounds basic, but really defining what you’re selling can help you come up with a domain name that is descriptive. If you sell shoes, coats, and hats, you might consider classifying your brand as “outerwear,” for instance. In addition, focusing on what you’re selling will help you target the right audience. Which brings us to our next point.
2- Know who you’re selling to:
The people buying your product have specific wants and needs, which should be reflected in your domain name. Selling to people on a budget? Using price-conscious words in your domain name could direct them to your website. On the flip side, if your target audience is high rollers, then you’ll want to avoid words like “cheap” in your domain name.
3- Think about your brand’s personality:
Are you direct and to the point, or fun and quirky? A domain name that tells site visitors a little bit about your brand’s personality can help you stand out from your competitors.
4- Try different combinations of words:
List out descriptive words that can be used to describe your
business on a piece of paper. Now, put them next to each other in
different orders to see what words look and sound good next to each other.
This exercise can help you uncover a domain name that encapsulates
everything your e-commerce store sells, with a twist that’s uniquely
yours.
5- Personalize it… maybe:
Personalized
e-commerce domains can work for certain types of stores. They can help you
stand out and brand yourself as the owner, if done correctly. If you’re
thinking of personalizing your domain name, make sure to check and see if
anyone else with your name is out there doing the same thing to avoid
confusion (and to make sure traffic doesn’t get directed away from your
domain).
6- See what words your competitors use:
Find out what buzz words your competitors use, and see if you can either use them differently or come up with a different set of buzzwords that will set you apart. Do a thorough analysis of what competitor websites are named, to make sure you don’t choose a name that’s too similar to someone else’s.
7- See if other sellers have the same name on third-party sites:
If you think you might sell on
Amazon, eBay, or any other third-party site, it’s important to do a check
to see if any other sellers have the same name you’re considering using
(or one that’s very close to it).
8- Check social media sites for handles:
You’ll likely rely on social media for some (or all) of your e-commerce store marketing. Make sure to check Facebook, Twitter, and Instagram to see if anyone has a handle that’s the same as, or similar to, your domain name.
Follow these steps to come up with a domain name that’s original, memorable, and available for your Shopify or e-commerce site. The right domain name can make all the difference when it comes to attracting new customers and keeping returning customers coming back.